Spongebob road to nowhere ozzy osbourne
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That lineup leaves out only VH1, which had far from its best year ever and whose renovation is now the focus of much of his and the company's attention.
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Nick at Nite and TV Land had their best years ever. It has no real rival for its music channels, and though Nickelodeon has been challenged on many sides, it continues to lead in the children's category.Īll in all, Freston said: "MTV is having its best year ever Nickelodeon has had its best ratings year ever.
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Though the material on its channels, especially MTV, occasionally offends parents and others who say it pushes the limits of acceptability for young viewers, the company's success is not questioned. "It's our version of Survivor," Freston said, "a fluke hit that came out of nowhere." But he noted that the show was taking in more than $150,000 for each 30-second commercial accompanying its coming episodes, by far a record for the channel. The elongated and frequently bizarre renegotiation for the show, mostly with family matriarch and deal maker Sharon Osbourne, drove Freston to an unusual level of exasperation.
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On the television side this year, MTV has had The Osbournes, the most-talked-about show on any channel. Every one of those films, Freston said, has been profitable.
#SPONGEBOB ROAD TO NOWHERE OZZY OSBOURNE MOVIE#
In the United States, MTV Networks has added a thriving consumer products division and a movie arm that has produced 19 films in the last six years, including The Rugrats Movie, Election and Save the Last Dance. MTV channels appear in 165 countries, with MTV Networks owning the great majority of them Nickelodeon is in 158 countries. The company's big brands, MTV and Nickelodeon, are among the most potent and profitable in the world. And MTV Networks, like most cable channels, was considered a marginal part of the television business, a flea on the back of the broadcast network elephants.įifteen years later, MTV Networks is the most successful division of Viacom. As for Ozzy Osbourne, he was still trying to live down the notoriety of having bitten off the head of a live bat during a concert in the early '80s. When Freston took over his job, Britney Spears was 5, Eminem was 13 and SpongeBob SquarePants was inanimate. 2 spot at MTV's parent company, Viacom.įreston, who says he continues to like his job too much to leave it, has been at the youth-appeal game for so long that many current viewers of his channels were not born when he began running MTV.
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His run has been so consistently successful that Freston, who is well regarded by Wall Street analysts, inevitably surfaces in industry speculation about who might be tapped for even larger media jobs. Freston, 56, has been the chief executive of MTV Networks since 1987. As he sums it up, "In the youth market, nothing lasts forever." Except, apparently, Tom Freston himself.